Housing First Works was a social advocacy campaign exercise in measuring the social impact and effectiveness of visual rhetoric. The methodology for this project was derived from Cat Normoyle's model of Social Impact Assessment in Graphic Design. Posters for this campaign were distributed around the East Carolina University Campus and via a social media campaign. Viewers were guided by a QR code to participate in a survey to measure the individual persuasiveness of each poster in the campaign, similar to A/B testing.